Global safety and protection leader unveils information of three hundred and sixty five days-lengthy competition to have a very good time milestone and new consumer-led innovation
Milwaukee, February 2, 2021 /PRNewswire/ — MasterLock is celebrating a hundred years in 2021, marking the century of empowering humans, businesses and groups around the arena with the notion that they want to be secure. Everything in reality really worth that desires to be secured.
To mark the occasion, MasterLock is launching a 360°-advertising advertising and marketing campaign and previewing new person-led innovation on the manner to keep to guide the organisation forward.
We are venerated that people have trusted Master Lock to cozy what’s crucial while you do not forget that 1921 and we desire to assist future generations acquire peace of mind and protection with generation that meet the changing needs of tomorrow. We are committed to helping you, stated David Yoon, president of Master Lock Company.
In 2021, we can toast to a legacy born of power, a future constructed on innovation, and the countless individuals who contributed to this milestone.
To pay tribute to 100 years, Master Lock today added a commemorative brand, which incorporates the brand’s authentic “Master Lock Lion” emblem, which underlines strength, braveness and resilience.
The logo brings again the employer’s vintage trademark identification and may be displayed on packaging, virtual and out-of-home commercials and constrained-edition merchandise. The occur bounce starts a yr’s nicely well worth of celebratory sports.
A Legacy Of Power Meets A Destiny Constructed On Innovation:
What began as founder Harry Soref’s undertaking to defend military machine with the world’s first laminated steel padlock has considering that evolved into Master Lock, a leading worldwide manufacturer of padlocks and associated protection and protection products. Gone.
Since then, Master Lock has advanced plenty of Hallmark solutions to meet growing wishes round the world, which incorporates the addition of mixture locks to its portfolio in 1935, a version nevertheless bought in recent times, and Bluetooth-enabled padlocks in 2015. Launching includes re-imagining its mechanical predecessors.
For the subsequent 100 years, MasterLock will decorate on tried-and-genuine products, as well as boom new consumer-led solutions to fulfill the safety traumatic conditions of the future.
Recent enhancements in developing areas, in addition to new 2021 product launches, encompass:
Connected Products – Introduced in 2015 with the discharge of its award-prevailing Bluetooth padlock, MasterLock’s related product range leverages the ultra-modern era.
The employer has while you take into account that introduced Bluetooth Lock Box and MasterLock Vault Enterprise software program for business use to its portfolio and – in 2021 – will introduce its maximum durable Bluetooth padlock, the ProSeries Bluetooth Padlock.
Biometric Technology – MasterLock brought its biometric padlock final twelve months, which makes one’s fingerprint essential. The padlock offers ease-of-use, with out a keys to lose or combos to keep in mind.
Lock Box Category – The organisation has lately made enormous addition to this class with weather cover, slight-up dial and Bluetooth abilities. The category will enhance all over again in 2021 with the appearance of the Key Tether Lock Box, which has been advanced in response to the want for customers to maintain the key and lock container together always.
Laminated Padlocks – Master Lock’s longest lasting product variety has been remodeled over the years with safety upgrades at the side of excessive protection difficult cut shackles in its Magnum Laminated Padlocks. In 2019, Master Lock upgraded internal locking additives, long lasting shackle material and delivered more cylinder options to its most famous laminated lock line.
While MasterLock may also moreover introduce its subsequent era of protection and protection answers in 2021, plenty of its relied on improvements of day after today are completely operational and bendy in modern day environment.
“I commenced out operating forty one years in the past on the activity I had just retired from. Shortly after being hired, I bought a grasp lock mixture lock for my paintings locker. The lock became used for plenty locker room remodels and renovations.
The trick went thru, however it became on my locker till I retired. I did not have a single problem with it, and in a global of ‘throwaway’ products, Master Lock products are made to remaining is,” said John Gee, a Juliet, IL-primarily based give up consumer.
One 12 Months Lengthy Pageant:
The birthday celebration will retain at some point of 2021 with severa thrilling promotions on-line, in retail and in Master Lock’s companies:
Celebrating 100 Years Sweepstakes: Now through December 31, customers can win a digital shopping for spree at www.MasterLockSweeps.Com1. The sweepstakes consists of weekly immediate wins, quarterly wins and a grand prize of $5,000 digital shopping for spree.
A Hometown Salute: Unveiled in Milwaukee very last week, Master Lock is thanking its nearby community for one hundred years of assist through a brand new OOH billboard.
1921D Padlock: This month, Master Lock introduced the 1921D Padlock, a restrained-edition product that stands proud for one hundred years.Anther-resistant cover and might be to be had on line and at pick shops.
“Community Champions:” In April, Master Lock will understand folks that make stronger communities and make a contribution to securing promising futures through its new “Community Champions” software.
Through a name for on line submissions, pick human beings who have proven exemplary network commitment can be rewarded with a coins prize and a donation in their call to a meriting beneficiary.
New Website: MasterLock.Com now capabilities a brand new look and experience with enhanced product content material, seek and “in which-to-purchase” functionality and an optimized interface for cell gadgets.
“Master Lock is probably turning 100 in 2021, however it’s far our agencies, friends, partners and stop clients round the arena that we want to have a very good time,” said Youn. “We sit up for making greater records, together.”
Individuals can follow the verbal exchange all 12 months with hashtag #MasterLock100Years and by journeying www.Masterlock.Com/100-years, in which visitors can explore a centennial timeline, find out about upcoming merchandise and limited-version merchandise and stay related to the birthday celebration.
About The Master Lock Company
For a hundred years, The Master Lock Company has been recognized around the sector due to the fact the genuine, enduring name in padlocks and safety merchandise.
The Master Lock Company gives a great range of progressive safety, safes and safety solutions for consumer, business, and commercial end-users.
Master Lock Company LLC is an jogging unit of Fortune Brands Home & Security, Inc., a primary purchaser brands corporation. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. (NYSE: FBHS), is blanketed in the S&P 500 Index.