Master Lock Celebrates 100 Years?

Global protection and security chief unveils info of 12 months-long festival to have a good time milestone and new user-led innovation

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Milwaukee, February 2, 2021 /PRNewswire/ — MasterLock is celebrating one hundred years in 2021, marking the century of empowering people, organizations and groups around the arena with the notion that they want to be safe. Everything really worth that wishes to be secured. 

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To mark the occasion, MasterLock is launching a 360°-advertising marketing campaign and previewing new person-led innovation on the way to hold to manual the company forward.

“We are commemorated that human beings have relied on Master Lock to comfortable what’s important when you consider that 1921, and we desire to help future generations reap peace of thoughts and protection with technology that meet the changing demands of the next day. We are dedicated to supporting you,” stated David Yoon, president of Master Lock Company.

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 In 2021 we can toast to a legacy born of energy, a future built on innovation, and the limitless people who contributed to this milestone.

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To pay tribute to 100 years, Master Lock today added a commemorative emblem, which includes the logo’s authentic “Master Lock Lion” emblem, which underlines electricity, courage and resilience. 

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The logo brings returned the organization’s antique trademark identity and may be displayed on packaging, virtual and out-of-domestic commercials and confined-edition products. The occur jump begins a yr’s well worth of celebratory activities.

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A Legacy Of Power Meets A Destiny Constructed On Innovation:

What commenced as founder Harry Soref’s assignment to protect military gadget with the world’s first laminated steel padlock has on the grounds that evolved into Master Lock, a leading international producer of padlocks and related safety and safety products. Gone.

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Since then, Master Lock has advanced lots of Hallmark answers to fulfill rising wishes round the sector, which includes the addition of aggregate locks to its portfolio in 1935, a version nevertheless bought these days, and Bluetooth-enabled padlocks in 2015. Launching includes re-imagining its mechanical predecessors.

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For the following a hundred years, MasterLock will enhance on attempted-and-authentic products, as well as increase new user-led solutions to meet the security demanding situations of the future. 

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Recent improvements in growing regions, in addition to new 2021 product launches, consist of:

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Connected Products – Introduced in 2015 with the release of its award-prevailing Bluetooth padlock, MasterLock’s connected product variety leverages the state-of-the-art generation.

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The corporation has when you consider that introduced Bluetooth Lock Box and MasterLock Vault Enterprise software for commercial use to its portfolio and – in 2021 – will introduce its most long lasting Bluetooth padlock, the ProSeries Bluetooth Padlock.

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Biometric Technology – MasterLock brought its biometric padlock remaining 12 months, which makes one’s fingerprint vital. The padlock offers ease-of-use, without a keys to lose or combinations to recall.

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Lock Box Category – The organization has recently made extensive addition to this class with climate cover, mild-up dial and Bluetooth skills. The category will improve once more in 2021 with the advent of the Key Tether Lock Box, which has been evolved in response to the need for customers to maintain the key and lock container together at all times.

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Laminated Padlocks – Master Lock’s longest enduring product range has been remodeled over the years with safety enhancements along with excessive protection difficult cut shackles in its Magnum Laminated Padlocks. In 2019, Master Lock upgraded inner locking additives, long lasting shackle cloth and added extra cylinder options to its maximum popular laminated lock line.

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While MasterLock may additionally introduce its subsequent generation of protection and safety answers in 2021, lots of its depended on improvements of the following day are completely operational and flexible in modern day environment.

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“I started out operating 41 years ago at the job I had just retired from. Shortly after being hired, I sold a master lock combination lock for my work locker. The lock was used for many locker room remodels and renovations. 

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The trick went through, however it turned into on my locker till I retired. I did not have a unmarried trouble with it, and in a international of ‘throwaway’ merchandise, Master Lock merchandise are made to ultimate is,” stated John Gee, a Juliet, IL-based cease user.

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One 12 Months Lengthy Pageant:

The birthday celebration will retain for the duration of 2021 with numerous exciting promotions online, in retail and in Master Lock’s groups:

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Celebrating 100 Years Sweepstakes: Now through December 31, customers can win a virtual buying spree at www.MasterLockSweeps.Com1. The sweepstakes consists of weekly on the spot wins, quarterly wins and a grand prize of $five,000 digital buying spree.

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A Hometown Salute: Unveiled in Milwaukee final week, Master Lock is thanking its nearby community for 100 years of support thru a new OOH billboard.

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1921D Padlock: This month, Master Lock added the 1921D Padlock, a restrained-edition product that stands proud for one hundred years.Anther-resistant cover and could be to be had on line and at choose retailers.

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“Community Champions:” In April, Master Lock will recognize folks that fortify communities and make a contribution to securing promising futures via its new “Community Champions” software.

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Through a name for on line submissions, select people who’ve shown exemplary community commitment may be rewarded with a coins prize and a donation in their call to a deserving beneficiary.

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New Website: MasterLock.Com now functions a brand new look and sense with enhanced product content, search and “where-to-purchase” functionality and an optimized interface for cell gadgets.

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“Master Lock is probably turning a hundred in 2021, but it is our groups, buddies, partners and quit customers round the world that we want to have a good time,” stated Youn. “We sit up for making extra history, together.”

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Individuals can follow the communique all yr with hashtag #MasterLock100Years and by means of traveling www.Masterlock.Com/a hundred-years, wherein viewers can explore a centennial timeline, find out about upcoming products and restricted-edition merchandise and stay connected to the party.

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About The Master Lock Company

For one hundred years, The Master Lock Company has been identified around the world because the authentic, enduring call in padlocks and safety merchandise. 

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The Master Lock Company gives a extensive range of revolutionary safety, safes and protection solutions for patron, industrial, and industrial cease-users.

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 Master Lock Company LLC is an running unit of Fortune Brands Home & Security, Inc., a main client brands enterprise. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. 

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